My ex-wifeʼs birthday was rapidly approaching. Since we remained on friendly terms after our divorce, I set out to buy her a card. Not a sentimental or reconciliation card, but one that would make her laugh. After visiting several greeting card stores and talking to a few of the shop owners, it became apparent that cards specifically dedicated to an ex did not exist. Knowing that most relationships don’t last forever, I realized that many others may want to send a card to their exes. That event marked the beginning of the My Ex line of greeting cards. I enlisted the help of my brother and two creative ʻyounger guysʼ and we began the process of designing and writing the cards.
WHO WOULD SEND A CARD TO THEIR EX?
We believe many people would. The practice of staying in touch with an ex and communicating on a regular basis has become commonplace in today’s society. Pop-culture, through TV shows and other media platforms, has confirmed that this attitude is a sign of the times. My Ex cards are not only intended for those who have been married, but also for anyone who has ever been in a relationship that didnʼt work out. In other words, just about everybody can send (or receive!) a My Ex card. And, of course, new exes are being ‘created’ every day.
My Ex cards are designed for a specific occasion, although most of the cards can be sent to an ex at anytime. These include Just For Fun, Thinking Of You & Not Thinking Of You cards. Real-life scenarios are depicted which might have caused a break-up, or were just everyday annoyances within a coupleʼs life together. The cards are slightly edgy and humorous, as mocking an exʼs shortcomings – real or perceived – are a common theme. When someone picks up a My Ex card, we want her/him to laugh, and think, “Thatʼs my ex!” We hope you enjoy the My Ex line of cards as much as we enjoyed the process of creating them.